QB2 Posted January 23, 2014 Report Share Posted January 23, 2014 Story here : www.goodalldesign.com.au/Catamaran/ Effective immediately AHPC/Goodall Sails will be trading as Goodall Design. Customers can expect the same great commitment to high performance and helpful service as before, but now all under a single clean new brand."Even though we refer to this as a “new” brand, it is more a return to the roots of where we originated.” Says Brett GoodallGreg began designing and redesigning boats from the age of 17 when he built his first moth, from there it was into mosquitos, a relatively closed design class and then into the free world of A-class in 1978.“Goodall Design, with the new logo, is much more representative of whom we are and the values we embody” says Greg GoodallThe new branding comes off the back of a very long and detailed investigation into the Goodall business, in which the core values of the business where distinguished.“There were a number of breakdowns where the old branding just did not work” says Brett.“Essentially it didn’t reflect the technical precision that customers have come to love from our products and we were looking for something to better reflect our core values” says Brett.The Goodall Design product line will be branded with highly visual branding and the tops of all sails will now be sporting the “Flying G” logo. Link to comment Share on other sites More sharing options...
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